Creating more possibilities and opportunities for starving artists.
Aspiring Artists, if they’re lucky, graduate to become Starving Artists.
Aspiring or Starving represents the status of 99% of those who self-identify as Artists. The other 1% is the third and final type, the rarest of all, the one who made it… the Successful Artist.
The Successful Artist is represented.
Their work is shown and promoted by a dealer or gallery. Others will pay to market their work to collectors and buyers at no upfront costs. Advertising and events are provided, as well as sales, delivery, accounting, etc… This Artist is doing what they love for a living and they are still able to eat every day, pay all their bills, and have some leftover.
Where the Successful Artist is established and supported, the Aspiring and Starving Artists are Independent and resourceless. After (maybe) some art school, after emailing your portfolio around, after knocking on every gallery door in your vicinity and you’re still a barista 50hrs/week and haven’t landed a single opportunity, what else can you to do?
This is why 99% of artists fail.
Creative Success is not the result of hard work genius or luck…
The 99% that attempt to pursue the impossible dream of doing what you love for a living are all talented. Anyone who makes any kind of art has a passion for it, so that’s not indicative of success either. And it’s not just talent and passion that are a dime a dozen, determination is too in a rat-race culture. Even discipline isn’t helpful when applied exclusively to the mastery of your medium and not towards steps that lead to opportunity and success.
#SELLOUT exists exclusively to assist all the Independent, Aspiring & Starving Artists in creating more possibilities and opportunities for themselves. #SELLOUT’s content is aimed at preparing aspiring artists for the struggle, and support for starving artists so they can survive long enough to stand a chance in hell at success - making a living doing what they love.
Representation is not the final destination of the successful artist, it just becomes one of many options as you create value for your art. When you learn to “SELLOUT” you will be suspending judgment in order to find possibilities and options you have overlooked or ruled out because they are “not you”, “bad” or for an artist, considered “selling out”.
“Selling out” is freedom of choice
When your choices are limited to what “YOU” would or wouldn’t do, based on who you think you are and have been, then you already know how it’s going to end - the same.
We all seem to know and believe that you can’t make a change without changing, or the favorite trope “insanity is doing the same thing over and over and expecting a different result”. But don’t laugh at this stupid Instagram misquote of Einstein if you haven’t tried anything out of the box or challenged yourself in the pursuit of your so-called dream.
If you are really determined or delusional enough to pursue the lottery ticket of life paths when it comes to being successful, you’re going to need all the help you can get. And if you aren’t willing to do or try anything you don’t like or must be comfortable and confident in every choice you make then I dare say you may not have a dream at all.
Creative success is not about being “the best” at anything or following the status quo of what Art and Artists are supposed to be (as determined by the Fine Art World, popular culture, or even your friends and family). If you want to be or are struggling to be an artist and you don’t even dare to challenge the norms of Art, how do you expect to make Art of value? By making it really pretty? By doing it really “well”? By practicing a lot? By not making any money?
Independent Aspiring and Starving Artists that become Successful Artists did what others couldn't or wouldn’t. If being good and doing the right thing led to Creative Success we’d have lots more famous artists and no need for #SELLOUT