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Popularity, fame and commercial success are all merely effects of an identifiable, imitable behavior pattern

“Selling out” is an American culture slang term used to describe someone that compromises their personal values, integrity, talent, or the like, for money or personal advancement. The uncomfortable truth (that research has proven*) is that wealth and popularity are in most cases amassed because of compromise and change.

The purpose of the #SELLOUT project is to de-stigmatize the term, which is used to limit creative’s earning potential, while iteratively guiding you through common compromising actions that are known to increase personal gains.