selling out in brooklyn at reverse gallery

not an art show, it's art

Video by Dana Salvatore


This week-long art event helped 4 brands access the badass consumers they want most by showcasing the talents of 16 New York artists to capitalize on the mutual need for exposure so that everyone benefits.

With 2 opening parties, over 60 pieces of artwork inspired by the participating brands, a live feed of all social media posts on the wall, artists who received 100% of their sales (giving the brands some street cred for supporting the artist community), and tons of surprise live art-experiences at the show, #SELLOUT received tons of press and over 2,000 Millenials RSVPed & attended, with a line down the block the entire Friday night opening.

#SELLOUT BROOKLYN redefined selling brands with an artist showcase inspired by the brands; with open access and refreshments for the public, all free of charge.